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The tricks at bigger skate competitions are always next level, breath taking, and sick. However, I find myself coming back to them not because of the n...
The tricks at bigger skate competitions are always next level, breath taking, and sick. However, I find myself coming back to them not because of the next level breathtaking sick tricks, but because of the people I get a chance to meet and hang out with. It’s the people that make a great competition – the happy faces, faces from long time ago, and faces to look forward to meeting again next year.
This year’s Winterclash was nothing short of amazing. That shouldn’t come as a surprise for you. Winterclashes are always amazing. Go read about that somewhere else.
Jojo Jacobi did something amazing this year. If he was a businessman, I would have sworn that he had read about Lean manufacturing – a discipline about focusing only on what brings value to the customer (the spectators) and eliminate everything else as it is waste. Everything else is considered waste as the customer couldn’t care less about it. The goal is to eliminate as much waste as possible.
This is exactly what Jojo did this year. He eliminated all the security guards, all the strict rules, free food for riders and media people, a huge location, a rented park, and much more – all of which the spectators couldn’t care less about; the security guards were annoying and so were the strict rules, the spectators didn’t get any free food, the huge location made the whole thing seem empty, and an established tested skatepark worked better.
Instead, the Winterclash team focused on bringing value: built extra obstacles that would deliver a great show, allowed people to enter the course adding to the atmosphere, and provided cheap beer. Couldn’t be better for the spectators.
In return, Jojo got a whole lot less to worry about (all those things that didn’t bring value), less things that could go wrong, and way fewer money at risk. The result was a happy crowd, and an even more happier Jojo Jacobi and WInterclash team.
Check out these Winterclash impressions I captured during saturday. It’s a little bit different than all the other edits, as it focuses on what I love about big skatepark competitions: the happy faces, faces from long time ago, and faces to look forward to meeting again next year.
Written by Anders Toxboe on February 16, 2011